It will be not worthwhile if your website is not optimized very well for Search Engine. To be found in search engine like Google, Bing etc. with higher rank it is always recommended that website should be optimized with different kind of tricks and strategies. Here I am going to list down some optimization tricks to better optimize of a website.
On Page website optimization
This optimization generally done in the pages of the website, which reflects on search results. Before going to optimize your web page, it’s my suggestion that do a little bit of research on the current state of website or web pages. In this case Google webmaster and Bing webmaster might be very helpful tool.